A blind-box toy line concept depicting six different emotions represented through monsters. This project turns the negative concept of life’s complicated roller coaster of emotions into a relatable, positive, and fun set of toys that bring back the child-like wonder we lost while growing up.
Sadness: Dole the Sad Monster
Joy: Fizz the Happy-Go-Lucky Monster
Anger: Gruff the Angry Monster
Serenity: Serena the Serene Monster
Fear: Terry the Terrified Monster
Love: Jaime and Aime the Caring Monsters
